Marketing is an essential part of any business organization as it is the only method to gain your potential purpose. Marketing strategy with the help of SMS is a method to connect to your consumers directly.
Consumers can trust your brand more if you provide after-sales service and guidance to your consumers. The best method to do so will be the use of an SMS marketing strategy. Bulk SMS marketing is highly effective. It allows you to reach a wider audience that too in an individual way.
This is why various marketing agencies provide you with bulk SMS marketing services. They help you to reach your potential audience and gain more consumers. This is a magnificent method of getting your business goals.
What is meant by SMS application Interfaces?
Even today the best way to connect to people is via SMS marketing. An SMS marketing company works on providing you with a connecting link between businesses and prospective customers.
Application Interfaces allow the business organization to send messages to their customers directly within seconds without being filtered or spammed as happens in the case of emails. Companies that provide SMS marketing services also offer application Interfaces to their customers. The Interfaces are also known as APIs which are programming interfaces and are connected to bulk sms service providers which perform numerous functions.
The users can send and receive SMS via the internet or the application with the help of application Interfaces. SMS marketing companies are helpful for both large and small-scale businesses. All types of business and nonbusiness organizations used bulk SMS services to connect to their consumers and audience.
Why choose SMS APIs?a
There are endless benefits to choosing SMS APIs. SMS HTTP API is useful because it manages all the things at your fingertips. However here we have listed some important benefits of APIs-
- It helps in programming and planning marketing campaigns.Bulk SMS HTTP API manages various things very efficiently.
- Updating the contact list- The Application interfaces allow you to update your contact list and there is no need of doing this small task individually.
- Track history- Application interfaces allow you to track the history of the sent messages and the messages received.
- Easy automation- It is to set up automated message marketing campaigns. There is no need for a huge customer service staff.
- Delivered messages – it is easy to identify whether the message is delivered or not. This allows customers to keep a track of delivered messages and open rates.
- Improvised work- It improves work efficiency completely.
Integration of internet and SMS service
The most important benefit that one can get by connecting an SMS application to the internet is that it can be used to send thousands of text messages to all consumers as long as there is an internet connection. The bulk SMS services with SMS HTTP can easily send and receive messages because it is designed that way.
It makes it extremely simple for the public and the business organization to establish a connection and build trust. A huge number of people can send messages to the organization.
The smartest Marketing strategy is when you direct your SMS marketing campaign via the internet using the application Interfaces.
SMS remains the best method of connecting with people because it is precious, direct, and always pops on the screen of every consumer and has very less chance of going unnoticed.
Bulk SMS and DLT
There are several changes in bulk SMS service technology with the implementation of DLT(distributed Ledger Technology) by telecom. This was done to comply with the guidelines given by TRAI( Telecom commercial communication customer preference Regulation 2018 TCCCPR 2018). However, these compliance procedures have been effective after 1 Sep 2020 when they were prioritized by telecom operators.
Implementation of DLT is done in a stepwise planned manner owing to the complexity and scale involved in the following manner.
- In phase 1- According to TSP every entity or business must register its KYC and sender ID on the telecom service providers DLT portal.
- In phase 2- Another step involves that all the business enterprises ensure their DLT registration number and Sender ID is attached to every message request that is passed to the operators.
- In phase 3- It is mandatory for any business organization to register all their SMS format or templates ( promotional, OTP, delivery updates ) to be pre-registered on telecom operators’ DLT portal.
This implies that any SMS sent to the operators from an unregistered entity / unregistered header would not be accepted and will be discarded at Telecom
operators end.
Following are the general guidelines published by the telecom sms categories.
- Transactional
Those messages that contain OTP and require completing banking transactions initiated by the bank are only accepted as transactional messages. This implies all the banks of all types ( national/ private/ scheduled Tribes.)
- Service Implicit
Those messages that are generated by the consumers in response to a transaction/ relationship with the brand other than promotional business are considered Service Implicit Types.
- Service Explicit
The messages for which the business needs consent from consumers. Especially those that are of a kind of promotional i.e. to sell a product, good, or service. Promotional content and service content mixed are also treated as promotional. Anything other than service Implicit is called service Explicit.
- Promotional
Any message sent with the sole purpose of making a sale or expanding the business is called promotional. Sending coupons or using selling techniques is known as promotional messages. These messages are sent to the customers after performing a consent function.
Conclusion
Bulk SMS marketing via application Interfaces is a marketing setup wherein bulk sms services are directed from a user interface linked to a telecom service provider also known as SMS Gateway to send messages to all users across the world directly on their mobile phones.
