SEO is the process of optimizing a website’s technical configuration, content relevance and link popularity so that its pages become easily findable, relevant towards user search queries and as a result, rank better on search engines.
It is an essential marketing activity that can help a business or website increase its visibility on the web. It can also improve a site’s rankings in the organic (non-paid) section of search engine results page, giving it more “free” traffic month after month.
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Keywords
Search engine optimization (SEO) involves using the right keywords to increase your rankings on search engines. Keywords are the words and phrases that people use when they are looking for products or services on the internet.
While it may seem like a simple concept, it is incredibly important. A well-researched and thorough set of keywords can make the difference between a successful SEO strategy and an unsuccessful one.
A good keyword research exercise should be an ongoing process that is continually seeking out opportunities to better serve your consumers and to rank higher in Google. Trends, search intent, and even the names of things change over time, so a diligent approach is crucial.
Meta tags
Meta tags are a great way to boost your site’s SEO and increase rankings on search engines. They can also improve click-through rates and provide a vetting system for duplicate content on your website.
A high-quality meta description is a crucial part of your SEO strategy because it’s the first thing search engine users will read before they decide to click on your results. It’s important to include targeted keywords, create a strong call-to-action, and ensure it’s unique for each page.
Google recently updated its search result snippet length, which means it’s even more important to optimize your meta description. Adding a compelling description that matches the content on the page and includes your target keyword will help you rank higher in search results.
On-page optimization
On-page optimization refers to the measures that you can take on your website to improve its rankings on search engines. This includes things like content, meta tags and heading structure.
One of the most important on-page SEO factors is the page title tag and meta description. These are displayed in search results as headlines, and help to determine whether a person clicks on your listing or not.
Another on-page SEO factor is internal linking, which helps search engine bots navigate your site and understand its content. It can also help you decrease your bounce rate and improve your other Google Analytics metrics.
On-page SEO is a critical part of any successful online business. It involves ensuring your website can be crawled and indexed by search engines, as well as engaging with your audience to create content that will appeal to them.
Conversion rate optimization
A website’s conversion rate is the percentage of visitors who take some sort of action on the site, such as making a purchase or signing up for an email newsletter. Conversion rates are often used to measure a site’s success and help businesses understand how well they’re performing.
It’s important to understand how to calculate conversion rates because they’re critical for your online business. A good conversion rate can mean a large number of customers, a larger email list, or other positive signs that your company is growing and thriving.
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A website’s conversion rate can be calculated by dividing the number of conversions or leads generated by its traffic by its total visitors. It’s a simple formula, but it can be tricky to figure out.
Navigation
A website’s navigation can have a significant impact on its success. It affects traffic and search engine rankings, as well as user-friendliness.
A good website’s navigation helps visitors easily find the content they want on the site, and it also can help search engines understand what the site is about. However, a mistake in the navigation can have an adverse effect on SEO, so it’s important to follow navigation best practices to ensure that you’re doing your part for both users and Google.
For example, it’s a common mistake to use labels such as “Products,” “Services,” and “Solutions” that don’t indicate what you do. It’s better to use descriptive labels that include popular keyphrases and keywords, which will increase the chances that your pages will be indexed and ranked on search engines.
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