You can create a great experience for your users in an on-ground event with Whatsapp automation. However, you have to be prepared with the right information and time-to-time messages. Furthermore, WhatsApp marketing can be a great aspect of your event marketing strategy.
Still, if you have any doubts or trouble understanding the various WhatsApp marketing strategies. This blog can help you. 7 WhatsApp marketing strategies that can be helpful in creating a seamless and successful event are as follows:
1. Start with Demonstrating Your Goals and KPIs
You can start planning for your event marketing through Whatsapp automation by deciding your goals and KPIs. Furthermore, you have to think about and enlist all the benefits you want to achieve by the time the event ends. Also, you have to prepare a list of features and integrations you want to accomplish your every aim without hassle.
2. Understand Who Can Be Your Targeted Audience
As soon as you know what you want with your event and Whatsapp marketing, it is now time to identify your audience. Furthermore, you have to separate the users who can attend your event as well as provide you with a great profit at the end. However, using WhatsApp for events can be a great way to keep your audience engaged and connected without a doubt. Still, you have to keep the space of your on-ground event venue in mind while thinking about and choosing the audience.
3. Set Up Your Business Profile on WhatsApp
You have to attain complete knowledge of WhatsApp business APIs for events. Furthermore, it can help you understand everything that you can get by WhatsApp automation. Hence, you can start your event preparation by developing a business profile on WhatsApp. You have to provide detailed information about your brand on your profile so your audience can get detailed knowledge about what you do and what solutions can make their work easy.
4. Pick the Best WhatsApp Business Automation Solution for the Event!
There are numerous WhatsApp automation solutions online that can make your in-person event experience better than ever. Furthermore, you can reach your onsite audience in a different way making everything smooth and immersive for everyone.
Take Paid and Unpaid Event Registrations:
You can reach your global audience via WhatsApp and collect registrations for paid and even unpaid events. Attendees will receive a link to the registration page that they can click and enroll for your event online without standing in long queues.
Manage Complete RSVP:
You can take confirmation from your attendees online as well. If you have an on-ground event and you have more people interested in attending it, you can simply take confirmation to fill out the rest of the seats as well.
Handle Event Ticketing:
You can create QR-based tickets online that can be shared by WhatsApp, emails, SMS, and more. It will be a non-transferable personalized M-Badges that will include the attendee’s initials and photo on it. So, just scan it at the time of entry.
Send Push Notifications:
You can send all the updates and make announcements using the push notifications option. Furthermore, you can create automated designed messages over different touch points of the user journey. Also, you can add Custom-replies for frequently asked questions to save time and effort.
Build Recall And Boost Sales:
You can set up one-time or recurring campaigns based on customer attributes and events. Furthermore, you can include rich media such as images, videos, PDFs, etc., and CTAs & Quick Reply buttons.
Offer Live Audience Engagement:
Your audience can ask questions directly to the event moderator over WhatsApp. Also, you can conduct live polls during the live sessions.
Conduct Different Surveys:
You can send the follow-up form link by sending a message via WhatsApp after every session ends. Also, you can send an all-in-one form for the whole event at the end.
Digital Event Help Desk:
Stay connected via your Official Brand WhatsApp Profile to support your attendees with any trouble throughout the event.
Whatsapp User Journey Automation:
You can send promotional messages with a twist to keep your audience engaged with your brand profile.
5. Design Your Interactivity Throughout the Event
You can send messages and stay connected with your audience throughout the event without hassle. Furthermore, you can change the complete communication experience for your audience. Convey different messages on different touch points during your event. Hence, you can prepare some promotional content mixed with informational and influential content. Also, you can use different content formats like images, infographics, teasers, trailers, catalog links, documents, files, and other internal and external links. Additionally, you can send a digital agenda to the event-attending audience.
6. Collect Post-Event Feedback
You can gather reviews from your audience as soon as the vent ends. Furthermore, WhatsApp will be a beneficial platform to share the feedback form link with everyone so they will fill and provide a review as soon as they receive it. However, the audience can ignore or forget about mail or SMS. But they will never forget about a WhatsApp message as everyone opens and checks it many times in a day. This way, you will always be in the eye of your attendees and they will provide you with follow-up as soon as they get some free time.
7. Expand Your Event Revenue Stream
Even the eCommerce business can make a great profit with D2C selling Via WhatsApp and expanding their event revenue stream. Furthermore, you can enable real-time team collaboration with conversation labels and private notes. Also, you can assign and re-assign chats for better customer service. Hence, you can organize your contacts & chats using smart cards, labels, tags & private notes to access them with ease.
So, these are the various strategies that you can use to develop a seamless and successful event with WhatsApp Business Automation. Furthermore, if you have already chosen the best Whatsapp automation solution, you do not have to worry about anything. It will make your event experience more immersive and smooth from start to end.
Hope, you will find this article beneficial in creating a seamless and successful event with the help of top WhatsApp marketing strategies.
